Marketing

I Was Controlled by AI for a Day
Back in December, I did a little experiment I called “A Day of Living with AI.” The goal was to see what ... Read more

How I Built (and Continually Refine) the Tech Stack That Runs My Life and Work
In entrepreneurship, there’s a common pattern I’ve observed and occasionally fallen into: the endless cycle of tool-hopping. “Oh, I’ve got Notion, and ... Read more

Thoughts on AI I Keep Coming Back To
In the evolving landscape of artificial intelligence, several observations continue to surface in my thinking. These reflections come from someone embedded in ... Read more

How AI Travel Planning Saved Me $2,000 on My Honeymoon
Travel agents are becoming obsolete, and I just proved it. Using AI, I planned a multi-stop honeymoon in 30 minutes that would ... Read more

AI Impacts Podcast
I had such a great chat with George and Dean on the AI Impacts Podcast! We ended up talking about everything – ... Read more

S1 E13: Good Fit Careers with Ryan Dickerson
After spending years in consulting, working on big company transformations and building teams, I’ve picked up quite a few stories along the ... Read more

Referrals, affiliates, and ambassadors: dangling a carrot
I try to believe that people are default good and will try to be helpful if it is 1) easy and 2) ... Read more

Inanimate Endorsements Cost Nothing and Show Gravitas
Securing a notable celebrity endorsement can cost tens of millions of dollars. Even “minor league” celebs can pull in strong six figures ... Read more

Expiring Credit Cards Are A Marketing Opportunity
My business credit card is expiring in a few weeks. Soon enough I’ll have to go through the banal exercise of updating ... Read more

Usage Reports Remind Customers That You/Your Service Is Valuable
I’m consistently amazed how marketing efforts and sometimes customer communication ends once a purchase has been made. We spend all this money ... Read more