Marketing

carrot dangling from stick

Referrals, affiliates, and ambassadors: dangling a carrot

I try to believe that people are default good and will try to be helpful if it is 1) easy and 2) ... Read more

Expiring Credit Cards Are A Marketing Opportunity

My business credit card is expiring in a few weeks. Soon enough I’ll have to go through the banal exercise of updating ... Read more

Usage Reports Remind Customers That You/Your Service Is Valuable

I’m consistently amazed how marketing efforts and sometimes customer communication ends once a purchase has been made. We spend all this money ... Read more

Geofencing is a free way to find customers

If there is one marketing strategy I’ve been obsessed with in 2017 it’s geofencing. Wikipedia defines geofencing as a virtual perimeter for ... Read more