underutilized marketing

carrot dangling from stick

Referrals, affiliates, and ambassadors: dangling a carrot

I try to believe that people are default good and will try to be helpful if it is 1) easy and 2) ... Read more

Inanimate Endorsements Cost Nothing and Show Gravitas

Securing a notable celebrity endorsement can cost tens of millions of dollars. Even “minor league” celebs can pull in strong six figures ... Read more

Expiring Credit Cards Are A Marketing Opportunity

My business credit card is expiring in a few weeks. Soon enough I’ll have to go through the banal exercise of updating ... Read more

Usage Reports Remind Customers That You/Your Service Is Valuable

I’m consistently amazed how marketing efforts and sometimes customer communication ends once a purchase has been made. We spend all this money ... Read more

Geofencing is a free way to find customers

If there is one marketing strategy I’ve been obsessed with in 2017 it’s geofencing. Wikipedia defines geofencing as a virtual perimeter for ... Read more